AJ White Transportation :: Website, Logo, and Brand Kit

The logo we designed for AJ White Transportation encapsulates their dynamism and precision in logistics.

The streamlined truck icon, cast in a gradient of deep green to light green, suggests movement and growth, which are core to their value proposition.

White typography offers a clear, crisp contrast, mirroring their commitment to transparency and efficiency in nationwide transportation services.

This logo is a visual pledge of their promise to deliver goods, reliability, and progress.

We chose the primary color, a vibrant green, to signify growth and vitality, essential for a logistics company like AJ White Transportation, which is all about moving forward.

The secondary color, a bold orange, adds a sense of urgency and action, mirroring the industry's fast-paced nature.

The link and button color, a slightly lighter green, creates a harmonious visual flow, encouraging clicks and interactions crucial for conversion.

These colors were carefully curated to reinforce AJ White Transportation's commitment to efficiency and dynamism in service delivery.